Case Studies

Dove Chocolate

Challenge: Dove was preparing to launch its newest candy, Dove Chocolate with Peanut Butter, at an exclusive event in New York City. Being known for its branding of “personal indulgence” especially geared for women, Dove wanted an elegantly playful, feminine, and sophisticated “everyday” gift to distribute to the event guests.

iVillage

Challenge: iVillage was co-sponsoring Self Magazine’s “Workout in the Park,” a three-day, three-city event where participants could try out the newest in fitness trends and classes. iVillage was looking for a gift that they could distribute to guests. The item would need to be both exercise-related and branded with their iVillage logo.

 MTV Video Music Awards

Challenge: Create an eye-catching package for the MTV Video Music Awards program on a very tight timeframe. Package to be designed complete with outer case

 MTV Video Music Awards “MoonDrive”

Challenge: Create a USB Storage Device “MoonDrive MoonMan” complete with custom space capsule for the MTV Video Awards program. The package would need to be produced in the Orient with a tight timeframe of 30 days and distributed to select VIPs. 

Hilb, Rogal & Hobbs

Challenge: Create an award for Outstanding Achievement for all U.S. regions, to be presented at exclusive Turnberry Isle Resort & Club Ceremony. The Award must visually project an elegant, contemporary look to exemplify the new corporate rebranded logo.

Interactive Data

Challenge: Create awareness and new brand recognition for the merger between Financial Times Information and Interactive Data, which together supplies analytical data and software to the international investment community. 

Mystic Seaport

Challenge: Create a “collector’s quality” holiday greeting cards to send to corporate clients and vendors to express appreciation and build relationships. Cards are also to be sold in Mystic Seaport’s gift shop to customers.

Grolier Books — Nickelodeon

Challenge: A direct marketing giant, with over 30 million direct mail packages produced each year, Grolier needed a unique promotional giveaway for its Nickelodeon “Rugrats” book club members in order to increase membership and market share.

The Siemon Company

Challenge: Assist the company in creating a convenient, cost-effective means of taking orders and distributing branded merchandise to their strategic partners, sales force, and employees worldwide. 

Grolier Books — Clifford the Big Red Dog

Challenge: When Grolier was looking to increase subscription sales for their Clifford The Big Red Dog book series, they turned to Jordan Group for a creative marketing solution. 

Grolier Books — Dr. Seuss

Challenge: When Grolier was looking to establish greater presence in the market with a Home Learning Partnership “Gift with Purchase” program tailored for the birth to age 4 audience, they called on Jordan Group. 

Pearson Education

Challenge: Pearson is an international media company with world-leading businesses in Education, Business and Consumer Publishing. Their education division, which designs products to help students learn and achieve success.

Grolier Books — Sports Illustrated for Kids

Challenge: When Grolier was looking to increase subscription sales and readership for Sports Illustrated KIDS, they turned to Jordan Group for an innovative marketing idea.