Grolier Books – Clifford the Big Red Dog
Challenge:
When Grolier was looking to increase subscription sales for their Clifford The Big Red Dog book series, they turned to Jordan Group for a creative marketing solution. The promotional item was targeted to increase the interest in the educational interactive and book club membership.
Solution:
To increase subscription sales, the campaign offered a “custom ergonomic mouse pad” that was an exact replica of Clifford the Big Red Dog which promoted the interactive development of the online book club and increased learning development with the play-and-learn activities offered.
Deliverables:
Subscriptions increased and the mouse pads not only increased membership sales, the children benefited by learning strategies to make reading a life long habit.
- Jordan Group Promos
- 115 Atlantic Avenue, Boston, MA
- Phone: 857-239-8686
- Fax: 857-277-0970
- www.JordanGroupPromos.com
- sheree@jordangrouppromos.com
