Grolier Books – Dr. Seuss
Challenge:
When Grolier was looking to establish greater presence in the market with a Home Learning Partnership “Gift with Purchase” program tailored for the birth to age 4 audience, they called on Jordan Group. The gift would need to promote fun and learning for the children and encourage the child to take the first steps to exploring easy-to-recognize words and numbers 1 to 10.
Solution:
Jordan Group expertly designed a custom child-size backpack that featured Dr. Seuss and his friends and housed the books included in the gift purchase program. The quality conveyed the commitment to education and further enhanced the company’s trusted name in learning. Parents were ensured ongoing support to give their children a head start in learning.
Deliverables:
The Gift with Purchase Program resulted in increased readership and established trust with families and development of children in the steps to learning.
- Jordan Group Promos
- 115 Atlantic Avenue, Boston, MA
- Phone: 857-239-8686
- Fax: 857-277-0970
- www.JordanGroupPromos.com
- sheree@jordangrouppromos.com
