Dove Chocolate
New York, NY
Challenge:
Dove was preparing to launch its newest candy, Dove Chocolate with Peanut Butter, at an exclusive event in New York City. Being known for its branding of “personal indulgence” especially geared for women, Dove wanted an elegantly playful, feminine, and sophisticated “everyday” gift to distribute to the event guests.
Solution:
Jordan Group Promos created the perfect gift item for the event – one that would exemplify the Dove Chocolate brand and appeal to its busy, active female audience. Since Dove is known for its silky texture and rich creamy chocolate, Jordan Group Promos designed a custom scarf, made of fine quality luxurious silk in a rich sensual brown color.
Deliverables:
In addition to the custom silk scarf, Jordan Group Promos also created gift bags to package the new Dove Chocolate product and other items to be given out to guests. Again, a warm, rich brown was used as the bag’s color with the Dove Chocolate logo prominently displayed.
- Jordan Group Promos
- 115 Atlantic Avenue, Boston, MA
- Phone: 857-239-8686
- Fax: 857-277-0970
- www.JordanGroupPromos.com
- sheree@jordangrouppromos.com
