Grolier Books/Nickelodeon
Challenge:
A direct marketing giant, with over 30 million direct mail packages produced each year, Grolier needed a unique promotional giveaway for its Nickelodeon “Rugrats” book club members in order to increase membership and market share.
Solution:
To increase readership and response, the direct mail campaign included an offer for a free t-shirt and books. A 14-color silk-screened t-shirt was created for the Nickelodeon program and was produced domestically to meet their tight deadline and demand for quality.
Deliverables:
Over 300,000 high-quality, affordable 14-color t-shirts.
- Jordan Group Promos
- 115 Atlantic Avenue, Boston, MA
- Phone: 857-239-8686
- Fax: 857-277-0970
- www.JordanGroupPromos.com
- sheree@jordangrouppromos.com
